Comparing Events with Google Analytics

I am working on an iOS application and I would like to track and compare events. I first started with "virtual screen views" and custom dims / mets. It really isn't sitting with me, so I looked through the event log.

Event registration works much better, except for one thing; it's much more difficult to get to the information I want. For later examples, consider the following events:

Category    Action    Label
--------    ------    -----
Ad          Load      Success
Ad          Load      Success
Ad          Load      Fail
Ad          Load      Success
Ad          Click     Stay
Ad          Click     Leave

      

I found that I can create a report that filters only Event Category = Ad

. I can also add a second Event Action dimension, select Success and Fail and click Plot Rows. Then I get a nice visual timeline of my successful loads versus failed loads versus (and I'd rather not have that line, but that's what it is) common events. I can even save a shortcut for this report so that I can revert to this configuration more easily.

This is good and good, but I would like to get this data in the dashboard. I can more or less get what I'm looking for with a pivot table, but not a timeline. I can also get something visually appealing with a histogram, but for some reason the stroke colors don't match across different sizes!

If I use custom dims / mets for events, I can get exactly what I want, but it feels like overkill to duplicate data just for the sake of getting the panel views.

Another example: I would like to compare Ad - Load - Success

with Ad - Click

(being the sum of Ad - Click - Leave

and Ad - Click - Stay

, but I cannot find a way to generate this comparison with events at all. Dims / mets, this is not a problem.

I found out that I can send custom dims / mets with events, not pageviews, so I can get the same data as before without messing up my pageviews, but again it seems overkill to have the Action Action dimension match my dimension Action Action Action.

Are there general, effective ways to compare event data with Google Analytics? I am especially interested in charts, graphical views and toolbar widgets.

Thank!

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