Switch from command window to simulink model block

How do I create a link in the command window for a block in a simulink model?

I found something like this:

    disp('<a href="matlab:magic(4)">Generate magic square</a>')

      

        
        
        
      

    

and one can use href to go to line in m file. What does the syntax for jumping to a given block in a model mean? (I know the gcb block in advance).

Note I am not fixed in the href solution.