How not to go back to market when Android custom url scheme is not configured?

I know that for Chrome for Android (versions 25 and later) I can use the intent scheme to open the app if installed, and if not, go back to the market. But what if I don't want to go back to the marketplace, but instead I want to go back to a different web page on my site? I can't find a solution for this, the iframe trick was blocked.

More details:

• We have a mobile website, sometimes we send an email with a web page link for a customer so they can use the feed to open our mobile network on their phone.
• Now we want to send an email with a special link to a web page, by clicking on it, Chrome will open with this link, if the app is installed, the app is open, if it is not, the user is still on this mobile web page.

Thanks for looking at my question.

Btw, this is the opposite of this question: How to get back to the market when a customized custom url scheme is not being processed?