Admob best practice: how many times do I request and how long should I display my ad in a banner?

In my current application project, I am requesting the admob banner only once, when the application first loads and then shows / hides it throughout the application.

Is this the best practice or should I request a new banner every time a new level is loaded? Also, will it make a difference in revenue if I only show ads for a short time in my pause menu and hide them throughout the game.

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You must set up banner ads before updating every 30-60 seconds. I would recommend that you display them continuously throughout the game, do not show or hide them.



For interstitial ads, you must request the ad on launch and they display it at a significant breakpoint in your application, such as before / after a new level. Then you need to request another interstitial ad.

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Yes, it's best to show ads at the start of each level, rather than only showing them at the first level.

If you do this, you may receive fewer clicks and may only be paid to show your ads for a certain amount of time.



To generate a good income, you must display ads at every level and make sure your users don't get discouraged with those ads.

Set a decent amount of ads in your game, show more ads for more clicks.

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