Hybrid mobile analytics

I am trying to implement meaningful mobile app analytics. I thought it would be easy given the abundance of platforms out there, but I can't find anything that fits my simple requirements.

My app is a PhoneGap app built with AngularJS, so I'm limited to platforms with PhoneGap plugins (which are available to build PhoneGap) or JavaScript Web SDK.

I have some simple technical requirements

  • Tracking navigation (pageview - go to profile page)
  • Track custom events (custom void when prompted to enter a credit card)
  • Track user custom properties (dimensions - e.g. gender, location, age range)

Most platforms seem to provide programmatic access to do this.

And a few simple functional requirements

  • Do some event analysis - I want user X (not with PII) to hit when prompted to enter a credit card, then I want to go to that session and see the event flow and as well as the custom properties in that session ... for example I see that they never looked at How It Works ... and that they are men.

  • Cumulative Event Analysis - I want to see the number of all users (not with any PII) who hit when prompted to enter a credit card and then see how many of them were male, how many were from New York, and how many were. .. etc.

None of the platforms I've tried or considered seem to allow me to fulfill these functional requirements in a simple or convenient way.

I tried

  • Google Analytics is a mammoth ... unintelligible meaningless metrics and numbers, but not what I want. Even with custom sizes, I can't seem to meet the functional requirements described above. Also, the data appears to be erroneous ... for example, sometimes events are missing custom measurements to communicate with them ... and sometimes they are not.

  • Flurry - custom sizes

  • Localities. The websites are slow and I cannot find a view that gives me the functional information mentioned above.

  • AppSee - only loads when the user presses the home button ... and it seems buggy as it sometimes doesn't load data at all

Any platform or SDK advice I can use to actually retrieve these important analysts would be greatly appreciated.

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