Why am I seeing results in my Google Analytics portal even before my app launches?
I got a new Google Analytics ID for my Android app (game) in development (unreleased) around a week ago .
Just today , I included the Google Analytics SDK in my game, tested it, and dispatched events.
I first opened my Google Analytics portal for my game and much to my surprise, I recorded app "views" and "sessions" from last week even before I included the SDK in my game (which is still unreleased). He registered 40 "new users" yesterday. It doesn't make any sense.
Is there an explanation for this?
PS: Under "top device models" it shows iPhone, which is not possible since my game does not work on iPhone.
I have verified that this is the correct GA ID and there is no doubt that my game is correctly linked to the GA ID.
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What you are seeing is "visit" spam activities where hits do not actually visit your site, but rather simply and agnostically target your property ID. So, whether you have a web application or your own mobile application, you may encounter these "visits". You will need to set up filters so that these actions do not affect your data, including a filter to only allow hits from the whitelisted valid hostnames set and a filter in the campaign source. This article has some helpful tips on how to set them up: http://www.analyticsedge.com/2014/12/removing-referral-spam-google-analytics/
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