Performance Implications: Google Analytics Vs. Adobe Analytics
We are using Google Analytics in our application, but now we need to change that and use Adobe Analytics.
By doing a comparative study of both tools, I now know the pros and cons and have suggested tools,
But I couldn't find any information on the performance impact on the application if we continue with Adobe Analytics.
To do this, we created two sample websites and included scripts for both tools in these applications, respectively.
For GA, we insert a script cut-off tag <head>
and For AA, we link to the script source provided by the client in the tag <head>
and the next line at the bottom of the page before closing the tag <body>
.<script type="text/javascript">_satellite.pageBottom();</script>
Following are the statistics of response time -
0.030 s (GA) vs 0.618 s (AA)
Although GA looks much faster than AA, is it alarmingly low? Is this the correct way to use AA?
Any suggestions please.
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Based on the information you have provided, your test is not accurate.
<script type="text/javascript">_satellite.pageBottom();</script>
This tells me that you have implemented the Adobe Dynamic Tag Manager (DTM), which is not the core of the AA script. The DTM is a tag manager, and in the tag manager you can have any number of things that increase page load times, including the tag manager library itself and (presumably) AA.
If you want to improve the apples-to-apples comparison, either implement AA yourself (rather than via the DTM), or you can use GA via Google Tag Manager (GTM) instead. Or perhaps even better, implement GA via DTM instead and disable AA and then swap to disable GA for comparison as in the DTM context.
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