Can you simulate a rechargeable wallet in Google Analytics?
Our offer allows users to maintain an online wallet with which they can make purchases on third party sites. We may use Google Analytics Enhanced e-commerce to track purchases using a measurement transaction .
I am wondering what would be a suitable way to simulate this rechargeable wallet in GA to track events like wallet recharge and ultimately reflect it in income statements.
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You can set up a custom user realm label for users wallet and custom size for non-PII user ID. Advanced e-commerce allows you to customize your own metrics and dimensions in all relevant activities, so all activities so you can debit the wallet and credit it on a reimbursement basis.
You can also use a metric with a charge event. Also, if you have an ATM machine, you can use a measurement protocol to update transactions.
Two caveats:
- Client-side analytics reports are not 100% reliable. Thus, Google Analytics will reflect aggregates and statistics fairly accurately, but not at the user level.
- Google protects the privacy of site users, so you won't be able to access data in small segments.
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