Are there any different events in Twitter pixel than VView?
Twitter default script icon contains this code
twq('track','PageView');
to trigger the PageView event (transform).
The documentation says:
Select the type of conversion you want to track with this tag. Your Twitter Ads dashboard reports conversions by conversion type. Here are the types:
Visit the site . A user visits your site.
Purchase . The user completes the purchase of a product or service on your site
Download . User downloads a file, such as a white paper or software package, from their website
Register now . The user subscribes to your service, newsletter or email. connection
Custom : This category is for all custom actions that do not fall into one of the categories above
Does this mean that I can trigger these types of conversions using a function twq('track', event)
? If so, what's the syntax?
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They seem to have expanded their documentation a bit in this regard, but it's still vague:
A conversion event can be any "action" that a user completes on their site that you want to track. It doesn't have to be a purchase, but it could also be a shopping cart update, a newsletter subscription, etc. Select the type of conversion you want to track with this tag. The available tag types are site visit, purchase, registration, download, or custom. Select Custom if you are tracking an activity other than the predefined conversion events.
However, there is an example in the documentation:
In How do I set up advanced conversion tracking to track my campaign ROI? here:
You will notice the event Purchase
above. Unfortunately, it does not abandon the syntax for the two "Register" events. Sigh.
There is also this post on the developer forums from a contributor (date Jan 2018) indicating that they are being removed from another custom event types:
Due to the change in the roadmap, we actively support the "PageView" and "Purchase" tag types. But that doesn't mean you can't track registrations or custom events.
There is also a disclaimer in its documentation:
The purchase tag must be executed regardless of the type of 'PageView' tag, otherwise the dynamic values will be overwritten.
It looks like these additional event types should be in place of an event PageView
, but again this is unclear. If you tell Twitter to create a transform event Purchase
, the provided snippet is still in use PageView
. This is very confusing.
Update: . From my tests, the code above appears (with an event Purchase
) and is tracked correctly with Twitter.
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