Clever Geek Handbook

Email video?

We often send emails in HTML to clients (dislike but not my choice)

Does anyone have any information or link on support for the dynscrc or img attribute in email clients?

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My solution here was to have a screenshot (possibly labeled "click to watch") of your movie that links to a page without mail that has a player in it.



Working with html email, in my experience, is not so much about having standards as about learning to compromise. The web client and (less and less often) desktop clients have different behaviors that make web browser compliance feel like preschool.

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I agree that "dynsrc" doesn't work, full stop.

You have three options:



  • Putting a fixed play button on top is pretty effective in my experience.
  • Use an animated GIF - you don't get any sound and the quality is poor, but you can make it watch a video image. It also doesn't work in Outlook 2007/10 because animated gifs don't work there.
  • Check your customer base - if it's very high in Gmail, you can simply use the YouTube tag as it will play in Gmail.
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Forget dynsrc. It doesn't work reliably in IE, and it doesn't work in any other browser, and that even before considering the various limitations of email clients and email services and the difficulty of hitting what was the size of a base64 encoded file, a mail tube.

As Ben said, a link to a regular old web page including a Flash player.

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The problem is that the video in email support is not universal and, unfortunately, probably won't be around for a while. Email marketing service provider - Pinpointe http://www.pinpointe.com , tested video support in different email clients and the final verdict is that only Apple mail supports video email intelligently and Gmail supports YouTube video preview ... There are several possible ways to embed an email video - you can quickly find opportunities here:

  • Flash. Flash can be embedded in a web page using the OBJECT tag with an EMBED tag placed inside to embed Javascript that will detect if Flash is installed. But ... Email doesn't support Javascript. Bummer - This means that there is no way to tell if Flash is installed.

  • Quicktime. In web design, Quicktime is usually inserted into web pages in the same way as Flash - using OBJECT and EMBED tags to insert a Javascript snippet. Strike-out for Quicktime.

  • Windows Media. Again, embedding Windows Media in a web page relies on using the OBJECT tag to embed the media. Struck out again.

  • Built-in MPEG. Turns out embedded MPEG will work in Outlook

  • What is it. Even so, you are sending an embedded video file. Net result: Impractical.

  • Animated GIF. Aahh. An animated GIF should look exactly like a GIF image, right? Well Outlook 2007 clearly doesn't support inline animated GIFs (Outlook only displays the first frame of an animated GIF - thanks Microsoft ...) For other email clients that support animated GIFs - there are still some tricky considerations.

    In a nutshell:

    • The animated GIF does not include sound. Animated GIF letters are mostly not mobile.

    • Animated GIFs are still subject to image blocking. Since 70% of email clients now block images by default - the image is likely to be blocked altogether.

    • No user control - animated GIF plays when opened

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I found information here http://stylecampaign.com/blog/?p=29

is not exhaustive.

Bang's suggestion is what I would think if it is appropriate for the situation.

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