Clever Geek Handbook

Why don't you use https on your public website?

Why aren't you using https on your public website?

For SEO purposes? For performance reasons? Why are more companies not using https on their public site.

Even the founder of mint.com mentions that he does not use https on his public site " http://cnettv.cnet.com/rr03-mint-ceo-aaron-patzer/9742-1_53-50076867.html 19min in an interview the founder of mint mentions" this is for SEO purposes "

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Not all browsers support HTTPS. Think about cell phones and other lightweight devices.



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I suppose one example would be that you don't need it (no authentication for example) and you don't want to dump cash for an SSL certificate?



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Performance is the only reason not to force HTTPS (other than just not needing it). You should never make "SEO" based security decisions.

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For login pages, hopefully there will be more. See "Corrupted Browser Model" .

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There's a performance hit there when visiting sites over SSL ... usually it's not that much, but sometimes (with some conditions merging) it can be noticeably slower.

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The first time a website connection is negotiated, there is a performance hit. This is due to the handshake that SSL does, sending information back and forth. Try sniffing your browser (HTTP Live Headers) when you make an SSL connection to see how much goes behind the scenes.

There is also a request to create a server to create an SSL connection (it is CPU intensive, like all crypto key operations).

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Let me turn it around and ask why you won't be using http on your public website? If all the information is publicly available, and there is no reason someone would like it not to be publicly known that they are clicking on your site, then there is no reason to be concerned about https.

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