Clever Geek Handbook

How to estimate the real volume of Internet users visiting a particular site?

Using Alexa.com, I can find out that 0.05% of all internet users visit a site, but how many people is 0.05%?

Are there any facts: in the US, 1% of Alexa statistics is nearly 15 million, while in France, 1% is about 3 million, for example?

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Compete.com thinks Google has something like 147-month-old users, and alexa says they have 34% monthly. Ergo, you could estimate it at around 450 million. This is one way to evaluate ...

Of course, data from both Compete and Alexa gets more junk the smaller the site is. The data for the biggest sites will probably be the least skewed, but I still won't trust it for anything serious.



InternetWorldStats.com has approximately 1.6 billion Internet users worldwide.

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You can get statistics on the world's population online - estimates are available here:

Wikipedia World population

This will help you get closer to some statistics, but you need to remember ...



  • Population does not equal "has an Internet connection"
  • 0.5% doesn't really correspond to "internet users" - that's more like 0.5% of people who are people who install a random toolbar that offers very few of them, so you need to keep in mind "type" person and that the statistics will be skewed (which is why www.alexa.com is not ranked as EVERYONE, with the Alexa dashboard going to visit this website at some point
  • The smaller your site is, the less accurate the statistics are. Unless you are on 100,000 websites in the world, the statistics become pretty much anomalous as they "average" toolbar user statistics on average if everyone had a toolbar.

Hope it helps.

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Alexa does not indicate that "X% of French users are using this site." Instead, it shows that "X% of users worldwide use this site." Thus, you do not have such information, except in cases of markup when 100% of site users are from the same country.

Also, most dashboards only show Alexa Rank. You can get the online converter "Alexa Rank → Monthly Traffic" here - http://netberry.co.uk/alexa-rank-explained.htm

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Well, here ( http://netberry.co.uk/alexa-rank-explained.htm ) describes a way to make traffic estimation based on alexa rank. Basically, the author suggested an exponential function, not a linear or polynomial one.

There is also a web service that has aggregated alexa's ranking information and has already done all the calculations : http://www.rank2traffic.com/

I tested it and for 80% of websites the results are very satisfying. However, there is 20% (possibly webmaster driven) incorrect data (estimated traffic is much higher than it actually is)

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