Why is email from my server marked as spam by popular clients?

I send separate notification emails, but they are marked as spam on almost every server.

I have a detailed report from the "not spam" service, but I cannot figure out which lines are important. From what I have collected from googling, everything looks moderately normal, but emails still end up in spam.

Please tell me what I am missing.

http://isnotspam.com/dreport.php?id=42159& email=gouf@4otaku.ru

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3 answers


To send an email and not be flagged as spam, you need to provide a few different things.

  • Install SPF (Policy Policy Framework) and make sure you send mail from the server you specified.
  • DKIM setup (e-mail domain key identification)
  • Make sure the server you are sending emails to has not been blacklisted by any spam services (it looks like it is not affiliated with this site you linked to)


At the same time, all your messages may be marked as spam if their content looks suspicious.

Amazon has an SES service that I use to send emails, they make it easy to customize most of this stuff and so far I haven't had any emails sent via marked as spam.

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Everything I learned about email came from this guy at Atwood: http://www.codinghorror.com/blog/2010/04/so-youd-like-to-send-some-email-through-code .html



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I would just like to weigh in and say that some systems automatically clog something from TLD.ru. It is one of the most frequently abused TLDs by spammers. If you send notifications with a subject like "Your Notice", or you send them unsolicited, you will most likely be marked with the icon.

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